Princess is the line behind The Love Boat — literally. The original Pacific Princess starred in the TV show that made cruising mainstream in the late '70s. Today the fleet runs 15+ ships across every ocean, from short Caribbean hops to 100+ night world cruises. Princess pioneered the MedallionClass wearable (a small disc that replaces your key card, tracks your drink order, and opens your cabin door as you walk up). Their newer Sun-class ships are the biggest in the fleet, with more outdoor space than most competitors. Dining is flexible — you can do traditional fixed seating or eat whenever you want at a dozen venues. The line sits between mainstream and premium: more polished than Carnival, less formal than Holland America, both of which are siblings under the Carnival Corporation umbrella. Alaska is arguably their strongest itinerary — they've been sailing there since the 1960s and even own wilderness lodges on land.
Princess Cruises literally launched the modern cruise industry — the original Pacific Princess starred in The Love Boat TV series from 1977 to 1986.
The OceanMedallion is a wearable disc that replaces your key card, lets crew find your drink order, and unlocks your cabin door as you approach — no tapping required.
Princess has been sailing to Alaska since 1969 and owns wilderness lodges near Denali and at Copper River, making them the only cruise line with its own land-based Alaska resort network.
