MSC is European in a way that's hard to fake. The Aponte family still runs the company out of Geneva, making it the largest privately held cruise line on the planet. Dinner onboard leans Italian because the company is Italian. The coffee is proper espresso. And the mix of passengers is genuinely international, so don't be surprised to hear five or six languages at the pool bar. Their newer ships like World Europa and World America run on LNG and are among the most modern vessels currently sailing. Fares tend to come in lower than Royal Caribbean or Norwegian, particularly for Mediterranean and Northern European routes. MSC also covers destinations that most competitors skip entirely, including South America, South Africa, and the Arabian Gulf.
MSC is still owned and operated by the Aponte family, who founded the shipping business decades before entering the cruise market. It's the largest privately held cruise company in the world.
MSC World Europa sails on liquefied natural gas, making it one of the lowest-emission large cruise ships currently in service.
The MSC Yacht Club is a private enclave at the top of the ship with its own pool, restaurant, bar, and dedicated butler service for every suite.